Quotation by E.B. White

Advertisers are the interpreters of our dreams—Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.
E.B. (Elwyn Brooks) White (1899–1985), U.S. author, editor. repr. In Writings from the New Yorker 1927-1976, ed. Rebecca M. Dale (1991). "Truth in Advertising," in New Yorker (July 11, 1936).
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