Quotation by Herbert J. Gans

Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator's lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.
Herbert J. Gans (b. 1927), German–born U.S. sociologist, educator. Popular Culture and High Culture: An Analysis and Evaluation of Taste, ch. 1, Basic Books (1974).
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