Billy Wilder (b. 1906), U.S. film director, Charles Brackett, screenwriter, and D.M. Marsham Jr., screenwriter. Norma Desmond (Gloria Swanson), in Sunset Boulevard (film), in response to the remark by Joe Gillis (William Holden), in one of their opening scenes together: "You're Norma Desmond! You used to be in silent pictures. Used to be big." (1950).