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Quotation by Raoul Vaneigem
In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption. The dictatorship of consumer goods has finally destroyed the barriers of blood, lineage and race.
Raoul Vaneigem (b. 1934), Belgian Situationist philosopher. The Revolution of Everyday Life, ch. 7, sct. 2 (1967, trans. 1983).
"The ideology of consumption," Vaneigem wrote, "becomes the consumption of ideology."
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