Kitsch ... is one of the major categories of the modern object. Knick-knacks, rustic odds-and-ends, souvenirs, lampshades, and African masks: the kitsch-object is collectively this whole plethora of "trashy," sham or faked objects, this whole museum of junk which proliferates everywhere.... Kitsch is the equivalent to the "cliché" in discourse.
Jean Baudrillard (b. 1929), French semiologist. repr. in Revenge of the Crystal: Selected Writings 1968-83, eds. Paul Foss and Julian Pefanis (1990). "Mass Media Culture," The Society of Consumption (1970).