One should speak of television's cold light, and why it is inoffensive to the imagination (including the imagination of children). It is innocuous because it no longer conveys an imaginary, for the simple reason that it is no longer an image. Here it contrasts with the cinema which (though increasingly contaminated by television) is still endowed with an intense imaginary—because it is an image. This is not simply to speak of film as a mere screen or visual form, but as a myth, something that still resembles a double, a mirror, a fantasy, a dream, etc. None of this is in the TV image. It doesn't suggest anything, it mesmerizes.... It is only a screen or, better, it is a miniaturized terminal that immediately appears in your head (you are the screen and the television is watching you), transistorizes all your neurons and passes for a magnetic tape—a tape, not an image.