Quotation by Roland Barthes

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Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.

Roland Barthes

Roland Barthes (1915–1980), French semiologist. "Oppositions," The Pleasure of the Text (1975).

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