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Quotation by Wyndham Lewis
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Wyndham Lewis (27)
Romance, as currently used, then denotes what is unreal or unlikely, or at all events not present, in contrast to what is scientifically true and accessible to the senses here and now. Or it is, in its purest expression, what partakes of the marvelous, the extreme, the unusual. That is why advertisement (in a grotesque and inflated form) is a pure expression of the romantic mind. Indeed, there is nothing so "romantic" as advertisement. Advertisement is the apotheosis of the marvelous and the unusual; likewise of the scientifically untrue. The spirit of advertisement can boost lives and has its feverish being in a world of hyperbolic suggestion; it is also the trance or dreamworld of the hypnotist.
Wyndham Lewis (1884–1957), British author. Time and Western Man, bk. 1, ch. 2, Harcourt (1928).
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The Columbia World of Quotations © 1996, Columbia University Press.
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Licensed from Columbia University Press. All rights reserved. Except as otherwise permitted by written agreement, the following are prohibited: copying substantial portions or the entirety of the work in machine readable form, making multiple printouts thereof, and other uses of the work inconsistent with U.S. and applicable foreign copyright and related laws.
