Quotation by E.B. White

The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
E.B. (Elwyn Brooks) White (1899–1985), U.S. author, editor. repr. in Writings from the New Yorker 1927-1976, ed. Rebecca M. Dale (1991). "Split Personalities," New Yorker (Feb. 19, 1955).
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