The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel Johnson (1709–1784), British author, lexicographer. repr. in Works of Samuel Johnson, vol. 2, eds. W.J. Bate, John M. Bullitt, and L.F. Powell (1963). The Idler, in Universal Chronicle, no. 40 (London, January 20, 1759).