The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What's the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?
Martina Navratilova (b. 1956), U.S. tennis player; born in Czechoslovakia. Martina, ch. 33 (1985).
The tennis champion was reacting to sponsors' dropping another tennis star, Billie Jean King (b. 1943), when she was sued for "palimony" by a former woman lover; and to criticism of the Virginia Slims tennis tournament because of its sponsorship by a cigarette company known for specifically targeting women consumers. Navratilova, like King, had women lovers.