To give pleasure to a few wretched souls; the knowledge that human nature craves the good things of life, in terms of nourishment, and needs beauty in form and color, as its companion; utilization of imagination and a long-suppressed love of the beautiful to conquer a difficult decorative problem; abiding faith that in all life two things alone are necessary, love and beauty, and that in business as well as elsewhere they are essential to a true success, and, adopted as a business principle will lead to success—these were the foundation stones on which this business, the result of twenty years of hard labor, was laid.