Quotation by Alice Foote MacDougall

To give pleasure to a few wretched souls; the knowledge that human nature craves the good things of life, in terms of nourishment, and needs beauty in form and color, as its companion; utilization of imagination and a long-suppressed love of the beautiful to conquer a difficult decorative problem; abiding faith that in all life two things alone are necessary, love and beauty, and that in business as well as elsewhere they are essential to a true success, and, adopted as a business principle will lead to success—these were the foundation stones on which this business, the result of twenty years of hard labor, was laid.
Alice Foote MacDougall (1867–1945), U.S. businesswoman. The Autobiography of a Business Woman, ch. 4 (1928).

On the success of her New York City coffee houses.
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