Why is it that people refuse, or are unwilling, to go back to a place where once they have been happy? If you ask them, they will say that they do not want to spoil a beautiful memory, or that nothing can ever be the same (a wonderful thing can only happen once!).... Actually I think they may feel afraid that they will be disillusioned, if indeed they have had to convince themselves that a privately dull or ugly event was indeed a glamourous one. Or they may suspect that they are less attractive than they wanted to be, or that the other people are.