The master propagandist, like the advertising expert, avoids obvious emotional appeals and strives for a tone that is consistent w...ith the prosaic quality of modern life--a dry, bland matter-of-factness. Nor does the propagandist circulate "intentionally biased" information. He knows that partial truths serve as more effective instruments of deception than lies. Then he tries to impress the public with statistics of economic growth that ne glect to give the base year from which the growth is calculated, with accurate but meaningless facts about the standard of living--with raw and uninterpreted data, in other words, from which the audience is invited to draw the inescapable conclusion that things are getting better and the present regime therefore deserves the people's confidence.... By using accurate details to imply a misleading picture of the whole, the artful propagandist, it has been said, makes truth the principal form of falsehood.LESSATTRIBUTION DETAIL »
This is the element that distinguishes applied science from basic. Surprise is what makes the difference. When you are organized t...o apply knowledge, set up targets, produce a usable product, you require a high degree of certainty from the outset. All the facts on which you base protocols must be reasonably hard facts with unambiguous meaning. The challenge is to plan the work and organize the workers so that it will come out precisely as predicted. For this, you need centralized authority, elaborately detailed time schedules, and some sort of reward system based on speed and perfection. But most of all you need the intelligible basic facts to begin with, and these must come from basic research. There is no other source. In basic research, everything is just the opposite. What you need at the outset is a high degree of uncertainty; otherwise it isn't likely to be an important problem. You start with an incomplete roster of facts, characterized by their ambiguity; often the problem consists of discovering the connections between unrelated pieces of information. You must plan experiments on the basis of probability, even bare possibility, rather than certainty.LESSATTRIBUTION DETAIL »
This observatory was a building of considerable size, erected by the students of Williamstown College, whose buildings might be se...en by daylight gleaming far down in the valley. It would be no small advantage if every college were thus located at the base of a mountain, as good at least as one well-endowed professorship. It were as well to be educated in the shadow of a mountain as in more classical shades. Some will remember, no doubt, not only that they went to the college, but that they went to the mountain. Every visit to its summit would, as it were, generalize the particular information gained below, and subject it to more catholic tests.LESSATTRIBUTION DETAIL »
The care of a house, the conduct of a home, the management of children, the instruction and government of servants, are as deservi...ng of scientific treatment and scientific professors and lectureships as are the care of farms, the management of manure and crops, and the raising and care of stock.LESSATTRIBUTION DETAIL »
Computers are good at swift, accurate computation and at storing great masses of information. The brain, on the other hand, is not... as efficient a number cruncher and its memory is often highly fallible; a basic inexactness is built into its design. The brain's strong point is its flexibility. It is unsurpassed at making shrewd guesses and at grasping the total meaning of information presented to it.LESSATTRIBUTION DETAIL »
I've been asked to give some words of advice for young women entering library/information science education. Does anyone ever take... advice? The advice we give is usually what we would do or would have done if we had the chance, and the advice that's taken, if ever, is often what we wanted to hear in the first place.LESSATTRIBUTION DETAIL »
If I were fierce, and bald, and short of breath, I'd live with scarlet Majors at the Base,... And speed glum heroes up the line to death,LESSATTRIBUTION DETAIL »
Study is like the heaven's glorious sun, That will not be deep searched with saucy looks;... Small have continual plodders ever won, Save base authority from others' books.LESSATTRIBUTION DETAIL »
Were I as base as is the lowly plain, And you, my Love, as high as heaven above,... Yet should the thoughts of me, your humble swain, Ascend to heaven in honour of my love.LESSATTRIBUTION DETAIL »