One might get the impression that I recommend a new methodology which replaces induction by counterinduction and uses a multiplici...ty of theories, metaphysical views, fairy tales, instead of the customary pair theory/observation. This impression would certainly be mistaken. My intention is not to replace one set of general rules by another such set: my intention is rather to convince the reader that all methodologies, even the most obvious ones, have their limits.LESSATTRIBUTION DETAIL »
Having a thirteen-year-old in the family is like having a general-admission ticket to the movies, radio and TV. You get to underst...and that the glittering new arts of our civilization are directed to the teen-agers, and by their suffrage they stand or fall.LESSATTRIBUTION DETAIL »
The era of the Wild Apple will soon be past. It is a fruit which will probably become extinct in New England.... Since the tempera...nce reform and the general introduction of grafted fruit, no native apple trees, such as I see everywhere in deserted pastures, and where the woods have grown up around them, are set out. I fear that he who walks over these fields a century hence will not know the pleasure of knocking off wild apples. Ah, poor man, there are many pleasures which he will not know!... Now that they have grafted trees, and pay a price for them, they collect them into a play by their houses, and fence them in,--and the end of it all will be that we shall be compelled to look for our apples in a barrel.LESSATTRIBUTION DETAIL »
I am convinced that the best service a retired general can perform is to turn in his tongue along with his suit, and to mothball h...is opinions.LESSATTRIBUTION DETAIL »
Advertising could not be understood as simply another form of salesmanship. It aimed at something new--the creation of consumption... communities.... The primary argument of the salesman was personal and private: this hat is perfect for you (singular). His focus was on the individual; he succeeded when he cajoled, flattered, managed, and overwhelmed a particular buyer's ego. The primary argument of the advertisement was public and general: This hat is perfect for you (plural). While the salesman persuaded the customer that the item was peculiarly suited to his unique needs, the advertisement persuaded groups of buyers that the item was well suited to the needs of all persons in the group. The advertisement succeeded when it discovered, defined, and persuaded a new community of consumers.LESSATTRIBUTION DETAIL »
The catalogue of forms is endless: until every shape has found its city, new cities will continue to be born. When the forms exhau...st their variety and come apart, the end of cities begins.LESSATTRIBUTION DETAIL »
Every artist knows that there is no such thing as "freedom" in art. The first thing an artist does when he begins a new work is to... lay down the barriers and limitations; he decides upon a certain composition, a certain key, a certain relation of creatures or objects to each other. He is never free, and the more splendid his imagination, the more intense his feeling, the farther he goes from general truth and general emotion.LESSATTRIBUTION DETAIL »
In general the newly sighted see the world as a dazzle of color-patches. They are pleased by the sensation of color, and learn qui...ckly to name the colors, but the rest of seeing is tormentingly difficult.... It oppresses them to realize, if they ever do at all, the tremendous size of the world, which they had previously conceived of as something touchingly manageable. It oppresses them to realize that they have been visible to people all along, perhaps unattractively so, without their knowledge or consent. A disheartening number of them refuse to use their new vision, continuing to go over objects with their tongues, and lapsing into apathy and despair.LESSATTRIBUTION DETAIL »