When I was very young and first worked in Hollywood, the films had bred in me one sole ambition: to get away from them; to live in... the great world outside movies; to meet people who created their own situations through living them; who ad-libbed their own dialogue; whose jokes were not the contrivance of some gag writer.LESSATTRIBUTION DETAIL »
You listen to artists fighting with each other, competing to the death like gladiators, in order to see who is going to get into a... show, who is going to make it, who isn't: who is going to get a full-page ad and who is going to get a half-page. Then I think, "Wouldn't it be wonderful to go off somewhere and just do your work?"LESSATTRIBUTION DETAIL »
As it grew later in the afternoon, and we rowed leisurely up the gentle stream, shut in between fragrant and blooming banks, where... we had first pitched our tent, and drew nearer to the fields where our lives had passed, we seemed to detect the hues of our native sky in the southwest horizon. The sun was just setting behind the edge of a wooded hill, so rich a sunset as would never have ended but for some reason unknown to men, and to be marked with brighter colors than ordinary in the scroll of time. Though the shadows of the hills were beginning to steal over the stream, the whole river valley undulated with mild light, purer and more memorable than the noon. For so day bids farewell even to solitary vales uninhabited by man. Two herons (Ardea herodias), with their long and slender limbs relieved against the sky, were seen traveling high over our heads,--their lofty and silent flight, as they were wending their way at evening, surely not to alight in any marsh on the earth's surface, but, perchance, on the other side of our atmosphere, a symbol for the ages to study.... The last vestiges of daylight at length disappeared, and as we rowed silently along with our backs toward home through the darkness, only a few stars being visible, we had little to say, but sat absorbed in thought, or in silence listened to the monotonous sound of our oars, a sort of rudimental music, suitable for the ear of Night and the acoustics of her dimly lighted halls; "Pulsae referunt ad sidera valles," and the valleys echoed the sound of the stars.LESSATTRIBUTION DETAIL »
In order to prove a friend to one's guests, frugality must reign in one's meals; and, according to an ancient saying, one must eat... to live, not live to eat.LESSATTRIBUTION DETAIL »
I must admit that the existence of Disneyland (which I know is real) proves that we are not living in Judaea in 50 AD.... Saint Pa...ul would never go near Disneyland. Only children, tourists, and visiting Soviet high officials ever go to Disneyland. Saints do not.LESSATTRIBUTION DETAIL »
The most condensed format of the conversionist motif is the TV commercial, which has become essential to both network and religiou...s broadcasting. Embedded in its structure are sentiments from our religious and political heritage: salvation and choice. Newness of life can now be associated with a change of heart about politics, the purchase of a new car, or the selection of a beverage. A Pepsi commercial, for example, designed to fit the charismatic personality and gifts of singer Michael Jackson, became an invitation to make a decision and join in. Images and sounds of the soft-drink ad drew viewers into a growing throng of happy, dancing people following the steps of a dynamic cultural hero. Even couch potatoes might have been roused, vicariously at least, to skip lightly behind the agile Jackson as he led his ecstatic followers to the right choice. The conversionist call in this instance is to come on up to the good life through Pepsi. Nonetheless it plays upon the persuasive motifs of turning around and becoming a part of something larger.LESSATTRIBUTION DETAIL »
Some have said that the thesis [of indeterminacy] is a consequence of my behaviorism. Some have said that it is a reductio ad absu...rdum of my behaviorism. I disagree with this second point, but I agree with the first. I hold further that the behaviorism approach is mandatory. In psychology one may or may not be a behaviorist, but in linguistics one has no choice.LESSATTRIBUTION DETAIL »
The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the Janu...ary white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained.LESSATTRIBUTION DETAIL »