The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the Janu...ary white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained.LESSATTRIBUTION DETAIL »
I felt more than ever the necessity of my mission. But I went home out of spirits, I hardly know why. I must work by myself all li...fe long.LESSATTRIBUTION DETAIL »
The foolish fears of what might happen. I cast them all away... Among the clover-scented grass, Among the new-mown hay, Among the husking of the corn, Where drowsy poppies nod Where ill thoughts die and good are born-- Out in the fields with God.LESSATTRIBUTION DETAIL »
"Dirty fellow!" exclaimed the Captain, seizing both her wrists, "hark you, Mrs. Frog, you'd best hold your tongue; for I must make... bold to tell you, if you don't, that I shall make no ceremony of tripping you out of the window, and there you may lie in the mud till some of your Monseers come to help you out of it."LESSATTRIBUTION DETAIL »
America is not so much a nightmare as a non-dream. The American non-dream is precisely a move to wipe the dream out of existence. ...The dream is a spontaneous happening and therefore dangerous to a control system set up by the non-dreamers.LESSATTRIBUTION DETAIL »