I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in cur...ious possibilities. I mean the advertisement.... It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.LESSATTRIBUTION DETAIL »
What were habitually his final meditations? Of some one sole unique advertisement to cause passers to stop in wonder, a poster nov...elty, with all extraneous accretions excluded, reduced to its simplest and most efficient terms not exceeding the span of casual vision and congruous with the velocity of modern life.LESSATTRIBUTION DETAIL »
The Citizens' Protective League of Denver, founded to "squelch the knocking and blackmailing newspapers in our beautiful but benig...hted city," demanded that no news story, editorial, or advertisement unfit for fifteen-year-olds to read should be published, ....LESSATTRIBUTION DETAIL »
Following publication of an advertisement of a "Barbacue & Ice" at Beauchamp's Springs, at which congressional candidates were to ...speak, the editor of the Houston Morning Star, of July 4, 1839, said: "(It will) not be an unfavorable opportunity for these gentlemen to express their true politics ... provided ... the liquors do not prove too powerful."LESSATTRIBUTION DETAIL »
Alas, we are the victims of advertisement. Those who taste the joys and sorrows of fame when they have passed forty, know how to l...ook after themselves. They know what is concealed beneath the flowers, and what the gossip, the calumnies, and the praise are worth. But as for those who win fame when they are twenty, they know nothing, and are caught up in the whirlpool.LESSATTRIBUTION DETAIL »
The monster of advertisement ... is a sort of octopus with innumerable tentacles. It throws out to right and left, in front and be...hind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat, to spit out again at the public.LESSATTRIBUTION DETAIL »
Advertising could not be understood as simply another form of salesmanship. It aimed at something new--the creation of consumption... communities.... The primary argument of the salesman was personal and private: this hat is perfect for you (singular). His focus was on the individual; he succeeded when he cajoled, flattered, managed, and overwhelmed a particular buyer's ego. The primary argument of the advertisement was public and general: This hat is perfect for you (plural). While the salesman persuaded the customer that the item was peculiarly suited to his unique needs, the advertisement persuaded groups of buyers that the item was well suited to the needs of all persons in the group. The advertisement succeeded when it discovered, defined, and persuaded a new community of consumers.LESSATTRIBUTION DETAIL »
The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practised, is to st...udy and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good.... God, Nature, the wise, the world, preach man, exhort him both by word and deed to the study of himself.LESSATTRIBUTION DETAIL »