The agent never receipts his bill, puts his hat on and bows himself out. He stays around forever, not only for as long as you can ...write anything that anyone will buy, but as long as anyone will buy any portion of any right to anything that you ever did write. He just takes ten per cent of your life.LESSATTRIBUTION DETAIL »
Because of the enormous size of the public, television advertisers face problems of a different nature to advertisers in the press... or even on posters. The readers of even the most widely circulated newspapers represent only a relatively small section of the population, and quite a number of facts have been accumulated about the interests, prejudices and habits of the readers of different papers; posters are placed in definite localities and the population of that locality, in contrast to other localities in that area, and of the different regions of England can, if necessary, be estimated. But with television, all these sensational calculations disappear; the advertiser is reaching practically the whole population within range of the transmitter. He may well ignore the poorest people, because they are not likely to have a set, and the richest and best educated because (as Dorothy Sayers shrewdly pointed out) they "buy what they want when they want it" and are not likely to be influenced by mass advertisements; but between those two extremes he has to try to please and portray Everyman and Everywoman and, above all, must try to offend none of them.LESSATTRIBUTION DETAIL »
When our kids are young, many of us rush out to buy a cute little baby book to record the meaningful events of our young child's l...ife...But I've often thought there should be a second book, one with room to record the moral milestones of our child's lives. There might be space to record dates she first shared or showed compassion or befriended a new student or thought of sending Grandma a get-well card or told the truth despite its cost.LESSATTRIBUTION DETAIL »
Managing Editor: That's rotten. 'Costello slaying starts gang war.' That's what I want. Copy Chief: I'm working on that angle.... I've got four men on it. Managing Editor: Four. You'll need forty men on this story for the next five years. You know what's happening. This town is up for the grabs, get me. You know Costello was the last of the old- fashioned gang leaders. There's a new crew coming out, and every guy that's got money enough to buy a gun is going to try to step in his place. You see, they'll be shooting each other like rabbits for the control of the booze business. You get it. It'll be just like war. That's it--war. You put that in the lead. War--gang war.LESSATTRIBUTION DETAIL »
One of the main things that interfere with our joy is the belief that if we try hard enough, read the right books, follow the righ...t advice, and buy the right things, we could be perfect parents. If we are good enough as parents, our children will be perfect too.... Unfortunately, what comes from trying to live out this philosophy is not perfect children but worried parents.LESSATTRIBUTION DETAIL »
[My daughter] says she wants to marry a rich man, so she can have a Porsche. My rejoinder always is: Go out and get rich yourself,... so you can buy your own.LESSATTRIBUTION DETAIL »
The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the Janu...ary white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained.LESSATTRIBUTION DETAIL »
The Negro has no name. He is Cuffy Douglas or Cuffy Brooks, just whose Cuffy he may chance to be. The Woman has no name. She is Mr...s. Richard Roe or Mrs. John Doe, just whose Mrs. she may chance to be. Cuffy has no right to his earnings; he can not buy or sell, or lay up. Mrs. Roe has no right to her earnings; she can neither buy nor sell, make contracts, nor lay up anything that she can call her own. Cuffy has no right to his children; they can be sold from him at any time. Mrs. Roe has no right to her children; they may be bound out to cancel a father's debt of honor. The unborn child, even by the last will of the father, may be placed under the guardianship of a stranger and a foreigner. Cuffy has no legal existence; he is subject to restraint and moderate chastisement. Mrs. Roe has no legal existence; she has not the best right to her own person. The husband has the power to restrain, and administer moderate chastisement.... The prejudice against color, of which we hear so much, is no stronger than that against sex. It is produced by the same cause, and manifested very much in the same way. The Negro's skin and the woman's sex are both prima facie evidence that they were intended to be in subjection to the white Saxon man. The few social privileges which the man gives the woman, he makes up to the (free) Negro in civil rights.LESSATTRIBUTION DETAIL »