Advertising could not be understood as simply another form of salesmanship. It aimed at something new--the creation of consumption... communities.... The primary argument of the salesman was personal and private: this hat is perfect for you (singular). His focus was on the individual; he succeeded when he cajoled, flattered, managed, and overwhelmed a particular buyer's ego. The primary argument of the advertisement was public and general: This hat is perfect for you (plural). While the salesman persuaded the customer that the item was peculiarly suited to his unique needs, the advertisement persuaded groups of buyers that the item was well suited to the needs of all persons in the group. The advertisement succeeded when it discovered, defined, and persuaded a new community of consumers.LESSATTRIBUTION DETAIL »
The ultra-right would have us believe that families are in trouble because of humanism, feminism, secular education, or sexual lib...eration, but the consensus of Americans is that what tears families apart is unemployment, inflation, and financial worries.LESSATTRIBUTION DETAIL »
I regard the inflation acts as wrong in all ways. Personally I am one of the noble army of debtors, and can stand it if others can.... But it is a wretched business.LESSATTRIBUTION DETAIL »
The first panacea for a mismanaged nation is inflation of the currency; the second is war. Both bring a temporary prosperity; both... bring a permanent ruin. But both are the refuge of political and economic opportunists.LESSATTRIBUTION DETAIL »
No two moments are any more alike than two snowflakes. Like snowflakes, they get that same look from being so plentiful and fallin...g so close together. But examine them closely and see the multiple differences between them. Each moment has its own task and capacity, and doesn't melt down like snow and form again. It keeps its character forever. so the great difficulty lies in trying to transpose last night's moment to a day which has no knowledge of it. That look, that tender touch, was issued by the mint of the richest of all kingdoms. That same expression of today is utter counterfeit, or at best the wildest of inflation.LESSATTRIBUTION DETAIL »
The best way to destroy the capitalist system is to debauch the currency. By a continuing process of inflation governments can con...fiscate, secretly and unobserved, an important part of the wealth of their citizens.LESSATTRIBUTION DETAIL »
That our popular art forms have become so obsessed with sex has turned the U.S.A. into a nation of hobbledehoys; as if grown peopl...e don't have more vital concerns, such as taxes, inflation, dirty politics, earning a living, getting an education, or keeping out of jail.LESSATTRIBUTION DETAIL »
The reality is that zero defects in products plus zero pollution plus zero risk on the job is equivalent to maximum growth of gove...rnment plus zero economic growth plus runaway inflation.LESSATTRIBUTION DETAIL »
Imagine believing in the control of inflation by curbing the money supply! That is like deciding to stop your dog fouling the side...walk by plugging up its rear end. It is highly unlikely to succeed, but if it does it kills the hound.LESSATTRIBUTION DETAIL »