Because of the enormous size of the public, television advertisers face problems of a different nature to advertisers in the press... or even on posters. The readers of even the most widely circulated newspapers represent only a relatively small section of the population, and quite a number of facts have been accumulated about the interests, prejudices and habits of the readers of different papers; posters are placed in definite localities and the population of that locality, in contrast to other localities in that area, and of the different regions of England can, if necessary, be estimated. But with television, all these sensational calculations disappear; the advertiser is reaching practically the whole population within range of the transmitter. He may well ignore the poorest people, because they are not likely to have a set, and the richest and best educated because (as Dorothy Sayers shrewdly pointed out) they "buy what they want when they want it" and are not likely to be influenced by mass advertisements; but between those two extremes he has to try to please and portray Everyman and Everywoman and, above all, must try to offend none of them.LESSATTRIBUTION DETAIL »
False opinions are like false money, struck first of all by guilty men and thereafter circulated by honest people who perpetuate t...he crime without knowing what they are doing.LESSATTRIBUTION DETAIL »
The night in prison was novel and interesting enough.... I found that even here there was a history and a gossip which never circu...lated beyond the walls of the jail. Probably this is the only house in the town where verses are composed, which are afterward printed in a circular form, but not published. I was shown quite a long list of verses which were composed by some young men who had been detected in an attempt to escape, who avenged themselves by singing them.LESSATTRIBUTION DETAIL »
Jefferson's posthumous works were very generally circulated whilst I was in America. They are a mighty mass of mischief. He wrote ...with more perspicuity than he thought, and his hot-headed democracy has done a fearful injury to his country. Hollow and unsound as his doctrines are, they are but too palatable to a people, each individual of whom would rather derive his importance from believing that none are above him, than from the consciousness that in his station he makes part of a noble whole.LESSATTRIBUTION DETAIL »