The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the Janu...ary white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained.LESSATTRIBUTION DETAIL »
That the world is not the embodiment of an eternal rationality can be conclusively proved by the fact that the piece of the world ...that we know--I mean our human reason--is not so very rational. And if it is not eternally and completely wise and rational, then the rest of the world will not be either; here the conclusion a minori ad majus, a parte ad totum applies, and does so with decisive force.LESSATTRIBUTION DETAIL »
Between labor and play stands work. A man is a worker if he is personally interested in the job which society pays him to do; what... from the point of view of society is necessary labor is from his point of view voluntary play. Whether a job is to be classified as labor or work depends, not on the job itself, but on the tastes of the individual who undertakes it. The difference does not, for example, coincide with the difference between a manual and a mental job; a gardener or a cobbler may be a worker, a bank clerk a laborer.LESSATTRIBUTION DETAIL »
Inanimate objects are classified scientifically into three major categories--those that don't work, those that break down and thos...e that get lost.LESSATTRIBUTION DETAIL »
From a hasty glance through the various tests I figure it out that I would be classified in Group B, indicating "Low Average Abili...ty," reserved usually for those just learning to speak the English Language and preparing for a career of holding a spike while another man hits it.LESSATTRIBUTION DETAIL »
It cannot in the opinion of His Majesty's Government be classified as slavery in the extreme acceptance of the word without some r...isk of terminological inexactitude.LESSATTRIBUTION DETAIL »
I must admit that the existence of Disneyland (which I know is real) proves that we are not living in Judaea in 50 AD.... Saint Pa...ul would never go near Disneyland. Only children, tourists, and visiting Soviet high officials ever go to Disneyland. Saints do not.LESSATTRIBUTION DETAIL »
If men were equally at risk from this condition--if they knew their bellies might swell as if they were suffering from end-stage c...irrhosis, that they would have to go nearly a year without a stiff drink, a cigarette, or even an aspirin, that they would be subject to fainting spells and unable to fight their way onto commuter trains--then I am sure that pregnancy would be classified as a sexually transmitted disease and abortions would be no more controversial than emergency appendectomies.LESSATTRIBUTION DETAIL »
Homosexuality is assuredly no advantage, but it is nothing to be ashamed of, no vice, no degradation; it cannot be classified as a...n illness; we consider it to be a variation of the sexual function, produced by a certain arrest of sexual development. Many highly respectable individuals of ancient and modern times have been homosexuals, several of the greatest men among them (Plato, Michelangelo, Leonardo da Vinci, etc.). It is a great injustice to persecute homosexuality as a crime--and a cruelty, too. If you do not believe me, read the books of Havelock Ellis.LESSATTRIBUTION DETAIL »