I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in cur...ious possibilities. I mean the advertisement.... It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.LESSATTRIBUTION DETAIL »
What were habitually his final meditations? Of some one sole unique advertisement to cause passers to stop in wonder, a poster nov...elty, with all extraneous accretions excluded, reduced to its simplest and most efficient terms not exceeding the span of casual vision and congruous with the velocity of modern life.LESSATTRIBUTION DETAIL »
The Citizens' Protective League of Denver, founded to "squelch the knocking and blackmailing newspapers in our beautiful but benig...hted city," demanded that no news story, editorial, or advertisement unfit for fifteen-year-olds to read should be published, ....LESSATTRIBUTION DETAIL »
Following publication of an advertisement of a "Barbacue & Ice" at Beauchamp's Springs, at which congressional candidates were to ...speak, the editor of the Houston Morning Star, of July 4, 1839, said: "(It will) not be an unfavorable opportunity for these gentlemen to express their true politics ... provided ... the liquors do not prove too powerful."LESSATTRIBUTION DETAIL »
Between labor and play stands work. A man is a worker if he is personally interested in the job which society pays him to do; what... from the point of view of society is necessary labor is from his point of view voluntary play. Whether a job is to be classified as labor or work depends, not on the job itself, but on the tastes of the individual who undertakes it. The difference does not, for example, coincide with the difference between a manual and a mental job; a gardener or a cobbler may be a worker, a bank clerk a laborer.LESSATTRIBUTION DETAIL »
Inanimate objects are classified scientifically into three major categories--those that don't work, those that break down and thos...e that get lost.LESSATTRIBUTION DETAIL »
From a hasty glance through the various tests I figure it out that I would be classified in Group B, indicating "Low Average Abili...ty," reserved usually for those just learning to speak the English Language and preparing for a career of holding a spike while another man hits it.LESSATTRIBUTION DETAIL »
Alas, we are the victims of advertisement. Those who taste the joys and sorrows of fame when they have passed forty, know how to l...ook after themselves. They know what is concealed beneath the flowers, and what the gossip, the calumnies, and the praise are worth. But as for those who win fame when they are twenty, they know nothing, and are caught up in the whirlpool.LESSATTRIBUTION DETAIL »
The monster of advertisement ... is a sort of octopus with innumerable tentacles. It throws out to right and left, in front and be...hind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat, to spit out again at the public.LESSATTRIBUTION DETAIL »