In written communication, the imagination converts codes into a version of reality, and the mind reasons its way to judgments, con...victions, and actions. With television, by contrast, movement, sound, and color rush experiences directly to the senses. The process moves from image to impression, to emotional impulse, and then to action. Sensation and emotional intensity dominate. The reflection and reasoning which verbal communication demand are bypassed. Another profound difference between television and writing is the way they collect and disseminate knowledge. Television absorbs the scenes within the range of its lenses, records the images, then diffuses them like a gas. It creates the illusion of reproducing life in its natural, multidimensional state. Lan guages, by contrast, convert life into artificial codes and organize them into artificial patterns.LESSATTRIBUTION DETAIL »
Cultural expectations shade and color the images that parents- to-be form. The baby product ads, showing a woman serenely holding ...her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.LESSATTRIBUTION DETAIL »
The difference between writing a book and being on television is the difference between conceiving a child and having a baby made ...in a test tube.LESSATTRIBUTION DETAIL »
The television screen, so unlike the movie screen, sharply reduced human beings, revealed them as small, trivial, flat, in two ban...al dimensions, drained of color. Wasn't there something reassuring about it!--that human beings were in fact merely images of a kind registered in one another's eyes and brains, phenomena composed of microscopic flickering dots like atoms. They were atoms--nothing more. A quick switch of the dial and they disappeared and who could lament the loss?LESSATTRIBUTION DETAIL »
A few days ago, while seated snugly in an airplane seat on my way back to New York from Chicago,... it occurred to me that a rathe...r striking similarity existed between the situation I found myself in then, flying in a modern airplane, and what I've often felt as I watch television. To begin with, both experiences are largely passive, or at any rate they have been transformed into passive experiences. But this shared passivity is itself more complicated than it seems, for though it produces in both cases an obvious condition of quiet and inactivity, it also demands from the passenger or viewer a very definite emotional commitment. One might call it a commitment to specifically nonaggressive and uninvolved behavior.LESSATTRIBUTION DETAIL »
Television could perform a great service in mass education, but there's no indication its sponsors have anything like this on thei...r minds.LESSATTRIBUTION DETAIL »
Women generally should be taught that the rough life men must needs lead, in order to be healthy, useful and manly men, would prec...lude the possibility of a great degree of physical perfection, especially in color. It is not a bad reflection to know that in all probability the human animal has endowments enough without aspiring to be the beauty of all creation as well as the ruler.LESSATTRIBUTION DETAIL »
The problem of the twentieth century is the problem of the color-line--the relation of the darker to the lighter races of men in A...sia and Africa, in America and the islands of the sea. It was a phase of this problem that caused the Civil War.LESSATTRIBUTION DETAIL »
Films are seen in large, silent, darkened theaters, where intense light beams are projected from behind toward luminous surfaces i...n front. There is an enforced and anonymous collectivity of the audience because, for any screening, all viewers are physically present at the same time in the relatively enclosed space of the theater. In contrast to this cocoon-like, enveloping situation is the fragmentary, dispersed, and varied nature of television reception. The darkness is dissolved, the anonymity removed.... While the aura of cinema spectatorship produces hypnotic fascination, the atmosphere of television enables just the opposite--because the lights are more likely to be on, one can get up and return, do several things at once, watch casually, talk to other people, or even decide to turn the television off.LESSATTRIBUTION DETAIL »