The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the Janu...ary white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained.LESSATTRIBUTION DETAIL »
Nothing more clearly shows how little God esteems his gift to men of wealth, money, position and other worldly goods, than the way... he distributes these, and the sort of men who are most amply provided with them.LESSATTRIBUTION DETAIL »
And he thought to himself...., 'Soul, you have ample goods laid up for many years; relax, eat, drink, be merry.' But God said to h...im, 'You fool! This very night your life is being demanded of you. And the things you have prepared, whose will they be?'LESSATTRIBUTION DETAIL »
And though I bestow all my goods to feed the poor, and though I give my body to be burned, and have not charity, it profiteth me n...othing. Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up.LESSATTRIBUTION DETAIL »