In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand adve...rtising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.LESSATTRIBUTION DETAIL »
[As teenager], the trauma of near-misses and almost- consequences usually brings us to our senses. We finally come down someplace ...between our parents' safety advice, which underestimates our ability, and our own unreasonable disregard for safety, which is our childlike wish for invulnerability. Our definition of acceptable risk becomes a product of our own experience.LESSATTRIBUTION DETAIL »
The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the Janu...ary white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained.LESSATTRIBUTION DETAIL »
The technological landscape of the present day has enfranchised its own electorates--the inhabitants of marketing zones in the con...sumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.LESSATTRIBUTION DETAIL »
The new shopping malls make possible the synthesis of all consumer activities, not least of which are shopping, flirting with obje...cts, idle wandering, and all the permutations of these.LESSATTRIBUTION DETAIL »
WHEREAS no provisions have, as yet, been made by the World's Columbian Exposition Commission for securing exhibits from the colore...d women of this country, or the giving of representation to them in such Fair, and WHEREAS under the present arrangement and classification of exhibits, it would be impossible for visitors to the Exposition to know and distinguish the exhibits and handiwork of the colored women from those of the Anglo- Saxons, and because of this the honor, fame and credit for all meritorious exhibits, though made by our race, would not duly be given us ... RESOLVED that for the purpose of demonstrating the progress of the colored women since emancipation and of showing to those who are yet doubters, and there are many, that the colored women ... are making rapid strides in art, science and manufacturing, and of furnishing to all information as to ... what the race has done, is doing and might do, in every department of life, that we, the colored women of Chicago request the Columbian Commission to establish an office for a colored woman whose duty it shall be to collect exhibits from the colored women of America ... [ellipses in source]LESSATTRIBUTION DETAIL »
There is no legislation--I care not what it is--tariff, railroads, corporations, or of a general political character, that all equ...als in importance the putting of our banking and currency system on the sound basis proposed in the National Monetary Commission plan.LESSATTRIBUTION DETAIL »
The Tragi-Comedy, which is the Product of the English Theatre, is one of the most monstrous Inventions that ever entered into a Po...et's Thoughts. An Author might as well think of weaving the Adventures of Aeneas and Hudibras into one Poem, as of writing such a motly [sic] Piece of Mirth and Sorrow.LESSATTRIBUTION DETAIL »