Television was far more pervasive and radicalizing than printing had been. It was massive. When Riesman and others spoke of books,... magazines, and radio as mass media, they could not imagine the size and shape of television. There never had been a medium that could reach everybody, and reach them with images of behavior as behavior without the rationalization of words. The audience for its programs was drawn from every social class and every social element. By the mere act of watching television, a heterogeneous society could engage in a purely homogeneous activity. Television images are more rapid and transient than the printed word. They make no demand on us to remember or reflect on them. This impermanence and the time of consumption cause us to spend extended hours with the medium but significantly less time with any one image or sequence of images. Television is instantaneous and simultaneous: Everyone gets the message at the same time and, at the same time that an event is happening. There is no lag time between a reporter witnessing an event and reporting it, and no time for reflection and analysis.LESSATTRIBUTION DETAIL »
It's about learning your craft. That's a wonderful thing--especially with today's consumerism and instant gratification. You can't... buy that. It's about making decisions, corrections, choices. I don't think it's so much about becoming a tennis player. It's about becoming a person.LESSATTRIBUTION DETAIL »
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpasses... any possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.LESSATTRIBUTION DETAIL »
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communicatio...n.LESSATTRIBUTION DETAIL »
There is a basic principle that distinguishes a hot medium like radio from a cool one like the telephone, or a hot medium like the... movie from a cool one like TV. A hot medium is one that extends one single sense in "high definition." High definition is the state of being well filled with data. A photograph is, visually, "high definition." A cartoon is "low definition," simply because very little visual information is provided. Telephone is a cool medium, or one of low definition, because the ear is given a meager amount of information. And speech is a cool medium of low definition, because so little is given and so much has to be filled in by the listener. On the other hand, hot media do not leave so much to be filled in or completed by the audience. Hot media are, therefore, low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot medium like radio has very different effects on the user from a cool medium like the telephone.LESSATTRIBUTION DETAIL »
The difference between digital and analogic forms is exemplified in the two different types of watches and clocks now available. A... digital watch presents the time in discrete units. It is either 12:57 or 12:58 (or some discrete unit in between, such as 12:57 and 10 seconds as opposed to 12:57 and 11 seconds). With the analogic watch, however, time is continuous. A person who sees the time as "12:57 and 10 seconds" on a digital watch, may see the time as "about one o'clock" on an analogic watch. A similar difference exists between a digital calculator and the analogic slide rule. The slide rule is excellent for making "approximations," but it cannot yield precise digital data.LESSATTRIBUTION DETAIL »
People are more likely to search for specific books in which they are actively interested and that justify all of that effort of r...eading them. Electronic images and sounds, however, thrust themselves into people's environments, and the messages are received with little effort. In a sense, people must go after print messages, but electronic messages reach out and touch people. People will expose themselves to information in electronic media that they would never bother to read about in a book.LESSATTRIBUTION DETAIL »
So little are the Homeric heroes presented as developing or having developed, that most of them--Nestor, Agamemnon, Achilles--appe...ar to be of an age fixed from the very first. Even Odysseus, in whose case the long lapse of time and the many events which occurred offer so much opportunity for biographical development, shows almost nothing of it. Odysseus on his return is exactly the same as he was when he left Ithaca two decades earlier. But what a road, what a fate, lie between the Jacob who cheated his father out of his blessing by a wild beast!--between David the harp player, persecuted by his lord's jealousy, and the king, surrounded by violent intrigues, whom Abishag the Shunnamite warmed in his bed, and he knew her not! The old man, of whom we know how he has become what he is, is more of an individual than the young man; for it is only in the course of an eventful life that men are differentiated into full individuality; and it is this history of a personality which the Old Testament presents to us as the formation undergone by those whom God has chosen as his examples.LESSATTRIBUTION DETAIL »
I believe that organic sex, body against body, skin area against skin area, is becoming no longer possible, simply because if anyt...hing is to have any meaning for us it must take place in terms of the values and experiences of the media landscape.... What we're getting is a whole new order of sexual fantasies, involving a different order of experiences, like car crashes, like travelling in jet aircraft, the whole overlay of new technologies, architecture, interior design, communications, transport, merchandising. These things are beginning to reach into our lives and change the interior design of our sexual fantasies. We've got to recognize that what one sees through the window of the TV screen is as important as what one sees through a window on the street.LESSATTRIBUTION DETAIL »
Between the daylight gambler and the player at night there is the same difference that lies between a careless husband and the lov...er swooning under his lady's window.LESSATTRIBUTION DETAIL »