There is a basic principle that distinguishes a hot medium like radio from a cool one like the telephone, or a hot medium like the... movie from a cool one like TV. A hot medium is one that extends one single sense in "high definition." High definition is the state of being well filled with data. A photograph is, visually, "high definition." A cartoon is "low definition," simply because very little visual information is provided. Telephone is a cool medium, or one of low definition, because the ear is given a meager amount of information. And speech is a cool medium of low definition, because so little is given and so much has to be filled in by the listener. On the other hand, hot media do not leave so much to be filled in or completed by the audience. Hot media are, therefore, low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot medium like radio has very different effects on the user from a cool medium like the telephone.LESSATTRIBUTION DETAIL »
Postmodernism is, almost by definition, a transitional cusp of social, cultural, economic and ideological history when modernism's... high-minded principles and preoccupations have ceased to function, but before they have been replaced with a totally new system of values. It represents a moment of suspension before the batteries are recharged for the new millennium, an acknowledgment that preceding the future is a strange and hybrid interregnum that might be called the last gasp of the past.LESSATTRIBUTION DETAIL »
Awareness of having better things to do with their lives is the secret to immunizing our children against false values--whether pr...esented on television or in "real life." The child who finds fulfillment in music or reading or cooking or swimming or writing or drawing is not as easily convinced that he needs recognition or power or some "high" to feel worthwhile.LESSATTRIBUTION DETAIL »
There is no great religious leader--from the Buddha to Moses to Jesus to Mohammed to Luther--who offered people what they want. On...ly what they need. But television is not well-suited to offering people what they need. It is "user friendly." It is too easy to turn off. It is at its most alluring when it speaks the language of dynamic visual imagery. It does not accommodate complex language or stringent demands. As a consequence, what is preached on television is not anything like the Sermon on the Mount. Religious programs are filled with good cheer. They celebrate affluence. Their featured players become celebrities. Though their messages are trivial, the shows have high ratings, or rather, because their messages are trivial, the shows have high ratings.LESSATTRIBUTION DETAIL »
In Europe, you do philosophy by performing discourse on another guy's text, and so Derrida will go over Heidegger, and Habermas wi...ll extend Marx's corpus; but in America you could never get away with kinky stuff like that, for you have to generate philosophy from real things--like computers or television. You need to look at Omni magazine to get a feel for this new kind of mail-order, Popular Mechanics science of mind. It's full of articles about meditation helmets and downloading the soul into computers so that when your body wears out you can live forever. What is completely missing in Europe is precisely what you will find in America: namely, an electronic Umwelt in which history is replaced with movies, education is replaced with entertainment, and nature is replaced with technology. This peculiar wedding of low kitsch and high tech generates a posthistoric world that no European literary intellectual can quite fathom.LESSATTRIBUTION DETAIL »
It is marvelous indeed to watch on television the rings of Saturn close; and to speculate on what we may yet find at galaxy's edge.... But in the process, we have lost the human element; not to mention the high hope of those quaint days when flight would create "one world." Instead of one world, we have "star wars," and a future in which dumb dented human toys will drift mindlessly about the cosmos long after our small planet's dead.LESSATTRIBUTION DETAIL »
The Spacious Firmament on high, With all the blue Ethereal Sky,... And spangled Heav'ns, a Shining Frame, Their great Original proclaim: Th' unwearied Sun, from day to day, Does his Creator's Pow'r display, And publishes to every Land The Work of an Almighty Hand.LESSATTRIBUTION DETAIL »
A few days ago, while seated snugly in an airplane seat on my way back to New York from Chicago,... it occurred to me that a rathe...r striking similarity existed between the situation I found myself in then, flying in a modern airplane, and what I've often felt as I watch television. To begin with, both experiences are largely passive, or at any rate they have been transformed into passive experiences. But this shared passivity is itself more complicated than it seems, for though it produces in both cases an obvious condition of quiet and inactivity, it also demands from the passenger or viewer a very definite emotional commitment. One might call it a commitment to specifically nonaggressive and uninvolved behavior.LESSATTRIBUTION DETAIL »
Television could perform a great service in mass education, but there's no indication its sponsors have anything like this on thei...r minds.LESSATTRIBUTION DETAIL »