In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the futu...re which he tried to fulfill. The suburb dweller by contrast started with the future--with a shopping center for twice the population, with a school building already built, with churches constructed, with parks and playgrounds and swimming pools. These were as essential to building a suburb as the prematurely grand hotel had been to building a city in the wilderness. In large developments where the developer had a plan, and even in the smaller developments, there was a new kind of paternalism: not the quasi-feudal paternalism of the company town, nor the paternalism of the utopian ideologue. This new kind of paternalism was fostered by the American talent for organization, by the rising twentieth century American standard of living, and by the American genius for mass production. It was the paternalism of the market place. The suburban developer, unlike the small-town booster, seldom intended to live in the community he was building. For him community was a commodity, a product to be sold at a profit.LESSATTRIBUTION DETAIL »
After the planet becomes theirs, many millions of years will have to pass before a beetle particularly loved by God, at the end of... its calculations will find written on a sheet of paper in letters of fire that energy is equal to the mass multiplied by the square of the velocity of light. The new kings of the world will live tranquilly for a long time, confining themselves to devouring each other and being parasites among each other on a cottage industry scale.LESSATTRIBUTION DETAIL »
What is to be done with people who can't read a Sunday paper without messing it all up?... Show me a Sunday paper which has been l...eft in a condition fit only for kite flying, and I will show you an antisocial and dangerous character who has left it that way.LESSATTRIBUTION DETAIL »
The dangers of mass culture are much easier to define than the ideals. The foremost one, which may negate all the ideals, is an ov...erpowering narcotic effect, relaxing the tired mind and tranquilizing the anxious. Genuine art is demanding and difficult, often unpleasant, nagging at the mind and stretching the nerves taut. So much of mass culture envelops the audience in a warm bath, making no demands except that we all glow with pleasure and comfort. It is this that may negate the range of possibility (the bath is warmer at the shallow end), keep taste static or even deteriorate it a little, muffle the few critical and ironic sounds being made. That premature cultural critic Homer knew all about this effect, at various times calling it Lotus Eaters, Calypso, Circe, and the Sirens, and he just barely got our hero through intact.LESSATTRIBUTION DETAIL »
Popular art is dominated throughout by the star system, not only in its actors but in all its elements, whatever the medium. Every... work of art, to be sure, has its dominant elements, to which the rest are subordinate. But in popular art it is the dominant ones alone that are the objects of interest, the ground of its satisfaction. By contrast, great art is in this sense pointless; everything in it is significant, everything makes its own contribution to the aesthetic substance. The domain of popular art is, paradoxically, an aristocracy, as it were: some few elements are singled out as the carriers of whatever meaning the work has while the rest are submerged into an anonymous mass. The life of the country is reduced to the mannered gestures of its king. It is this that gives the effect of simplification and standardization.LESSATTRIBUTION DETAIL »
Folk Art grew from below. It was a spontaneous, autochthonous expression of the people, shaped by themselves, pretty much without ...the benefit of High Culture, to suit their own needs. Mass Culture is imposed from above. It is fabricated by technicians hired by businessmen; its audiences are passive consumers, their participation limited to the choice between buying and not buying.... Folk Art was the people's own institution, their private little garden walled off from the great formal park of their masters' High Culture. But Mass Culture breaks down the wall, integrating the masses into a debased form of High Culture and thus becoming an instrument of political domination.LESSATTRIBUTION DETAIL »
The hand that signed the paper felled a city; Five sovereign fingers taxed the breath,... Doubled the globe of dead and halved a country; These five kings did a king to death.LESSATTRIBUTION DETAIL »
To market, to market, to buy a fat pig; Home again, home again, jiggety jig.... To market, to market, to buy a fine hog; Home again, home again, joggety jog.LESSATTRIBUTION DETAIL »