In the mass of mankind, I fear, there is too great a majority of fools and knaves; who, singly from their number, must to a certai...n degree be respected, though they are by no means respectable.LESSATTRIBUTION DETAIL »
Because of the enormous size of the public, television advertisers face problems of a different nature to advertisers in the press... or even on posters. The readers of even the most widely circulated newspapers represent only a relatively small section of the population, and quite a number of facts have been accumulated about the interests, prejudices and habits of the readers of different papers; posters are placed in definite localities and the population of that locality, in contrast to other localities in that area, and of the different regions of England can, if necessary, be estimated. But with television, all these sensational calculations disappear; the advertiser is reaching practically the whole population within range of the transmitter. He may well ignore the poorest people, because they are not likely to have a set, and the richest and best educated because (as Dorothy Sayers shrewdly pointed out) they "buy what they want when they want it" and are not likely to be influenced by mass advertisements; but between those two extremes he has to try to please and portray Everyman and Everywoman and, above all, must try to offend none of them.LESSATTRIBUTION DETAIL »
The dangers of mass culture are much easier to define than the ideals. The foremost one, which may negate all the ideals, is an ov...erpowering narcotic effect, relaxing the tired mind and tranquilizing the anxious. Genuine art is demanding and difficult, often unpleasant, nagging at the mind and stretching the nerves taut. So much of mass culture envelops the audience in a warm bath, making no demands except that we all glow with pleasure and comfort. It is this that may negate the range of possibility (the bath is warmer at the shallow end), keep taste static or even deteriorate it a little, muffle the few critical and ironic sounds being made. That premature cultural critic Homer knew all about this effect, at various times calling it Lotus Eaters, Calypso, Circe, and the Sirens, and he just barely got our hero through intact.LESSATTRIBUTION DETAIL »
Folk Art grew from below. It was a spontaneous, autochthonous expression of the people, shaped by themselves, pretty much without ...the benefit of High Culture, to suit their own needs. Mass Culture is imposed from above. It is fabricated by technicians hired by businessmen; its audiences are passive consumers, their participation limited to the choice between buying and not buying.... Folk Art was the people's own institution, their private little garden walled off from the great formal park of their masters' High Culture. But Mass Culture breaks down the wall, integrating the masses into a debased form of High Culture and thus becoming an instrument of political domination.LESSATTRIBUTION DETAIL »
My idea is that the world outside--the so-called modern world--can only pervert and degrade the conceptions of the primitive insti...nct of art and feeling, and that our only chance is to accept the limited number of survivors--the one- in-a-thousand of born artists and poets--and to intensify the energy of feeling within that radiant centre.LESSATTRIBUTION DETAIL »
The Virgin filled so enormous a space in the life and thought of the time that one stands now helpless before the mass of testimon...y to her direct action and constant presence in every moment and form of the illusion which men thought they thought their existence.LESSATTRIBUTION DETAIL »
Measured by any standard known to science--by horse-power, calories, volts, mass in any shape,--the tension and vibration and volu...me and so-called progression of society were full a thousand times greater in 1900 than in 1800;Mthe force had doubled ten times over, and the speed, when measured by electrical standards as in telegraphy, approached infinity, and had annihilated both space and time. No law of material movement applied to it.LESSATTRIBUTION DETAIL »
For the first time, the stage-scenery of the senses collapsed; the human mind felt itself stripped naked, vibrating in a void of s...hapeless energies, with resistless mass, colliding, crushing, wasting and destroying what these same energies had created and labored from eternity to perfect.LESSATTRIBUTION DETAIL »
[The] elderly and timid single gentleman in Paris ... never drove down the Champs Elysees without expecting an accident, and commo...nly witnessing one; or found himself in the neighborhood of an official without calculating the chances of a bomb. So long as the rates of progress held good, these bombs would double in force and number every ten years.LESSATTRIBUTION DETAIL »