Television was far more pervasive and radicalizing than printing had been. It was massive. When Riesman and others spoke of books,... magazines, and radio as mass media, they could not imagine the size and shape of television. There never had been a medium that could reach everybody, and reach them with images of behavior as behavior without the rationalization of words. The audience for its programs was drawn from every social class and every social element. By the mere act of watching television, a heterogeneous society could engage in a purely homogeneous activity. Television images are more rapid and transient than the printed word. They make no demand on us to remember or reflect on them. This impermanence and the time of consumption cause us to spend extended hours with the medium but significantly less time with any one image or sequence of images. Television is instantaneous and simultaneous: Everyone gets the message at the same time and, at the same time that an event is happening. There is no lag time between a reporter witnessing an event and reporting it, and no time for reflection and analysis.LESSATTRIBUTION DETAIL »
A good way to think about television--in fact all the media--is as a kind of telescope in the sky, flying around, constantly looki...ng. Then from its perch in the sky, it zooms down to a single spot on the planet, a small group of people shooting each other. It takes this single event out of billions and billions of other little events and sends it zooming through space to television antennas, and then out through an electron gun into (on the average) 30 million people sitting at home in dark rooms with their eyes still. The event gets reconstructed in the brains of these people as an image. Recorded. All these 30 million people have recorded the same image from this single distant spot where they are not. This becomes their experience of that moment.LESSATTRIBUTION DETAIL »
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpasses... any possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.LESSATTRIBUTION DETAIL »
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communicatio...n.LESSATTRIBUTION DETAIL »
There is a basic principle that distinguishes a hot medium like radio from a cool one like the telephone, or a hot medium like the... movie from a cool one like TV. A hot medium is one that extends one single sense in "high definition." High definition is the state of being well filled with data. A photograph is, visually, "high definition." A cartoon is "low definition," simply because very little visual information is provided. Telephone is a cool medium, or one of low definition, because the ear is given a meager amount of information. And speech is a cool medium of low definition, because so little is given and so much has to be filled in by the listener. On the other hand, hot media do not leave so much to be filled in or completed by the audience. Hot media are, therefore, low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot medium like radio has very different effects on the user from a cool medium like the telephone.LESSATTRIBUTION DETAIL »
People are more likely to search for specific books in which they are actively interested and that justify all of that effort of r...eading them. Electronic images and sounds, however, thrust themselves into people's environments, and the messages are received with little effort. In a sense, people must go after print messages, but electronic messages reach out and touch people. People will expose themselves to information in electronic media that they would never bother to read about in a book.LESSATTRIBUTION DETAIL »
There is not any present moment that is unconnected with some future one. The life of every man is a continued chain of incidents,... each link of which hangs upon the former. The transition from cause to effect, from event to event, is often carried on by secret steps, which our foresight cannot divine, and our sagacity is unable to trace. Evil may at some future period bring forth good; and good may bring forth evil, both equally unexpected.LESSATTRIBUTION DETAIL »
The defiance of established authority, religious and secular, social and political, as a world-wide phenomenon may well one day be... accounted the outstanding event of the last decade.LESSATTRIBUTION DETAIL »
It is a secret from nobody that the famous random event is most likely to arise from those parts of the world where the old adage ..."There is no alternative to victory" retains a high degree of plausibility.LESSATTRIBUTION DETAIL »
The event combined with Beams leading up to it for the look of force adapted to the wiser... Usages of age, but it's both there And not there, like washing or sawdust in the sunlight, At the back of the mind, where we live now.LESSATTRIBUTION DETAIL »