I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in cur...ious possibilities. I mean the advertisement.... It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.LESSATTRIBUTION DETAIL »
What were habitually his final meditations? Of some one sole unique advertisement to cause passers to stop in wonder, a poster nov...elty, with all extraneous accretions excluded, reduced to its simplest and most efficient terms not exceeding the span of casual vision and congruous with the velocity of modern life.LESSATTRIBUTION DETAIL »
The Citizens' Protective League of Denver, founded to "squelch the knocking and blackmailing newspapers in our beautiful but benig...hted city," demanded that no news story, editorial, or advertisement unfit for fifteen-year-olds to read should be published, ....LESSATTRIBUTION DETAIL »
Following publication of an advertisement of a "Barbacue & Ice" at Beauchamp's Springs, at which congressional candidates were to ...speak, the editor of the Houston Morning Star, of July 4, 1839, said: "(It will) not be an unfavorable opportunity for these gentlemen to express their true politics ... provided ... the liquors do not prove too powerful."LESSATTRIBUTION DETAIL »
No--is a term very frequently employed by the fair, when they mean everything else but a negative. Their yes is always yes; but th...eir no is not always no.LESSATTRIBUTION DETAIL »
Insults from an adolescent daughter are more painful, because they are seen as coming not from a child who lashes out impulsively,... who has moments of intense anger and of negative feelings which are not integrated into that large body of responses, impressions and emotions we call 'our feelings for someone,' but instead they are coming from someone who is seen to know what she does.LESSATTRIBUTION DETAIL »
Evil denotes the lack of good. Not every absence of good is an evil, for absence may be taken either in a purely negative or in a ...privative sense. Mere negation does not display the character of evil, otherwise nonexistents would be evil and moreover, a thing would be evil for not possessing the goodness of something else, which would mean that man is bad for not having the strength of a lion or the speed of a wild goat. But what is evil is privation; in this sense blindness means the privation of sight.LESSATTRIBUTION DETAIL »
Next, 'real' is what we may call a trouser-word. It is usually thought, and I dare say usually rightly thought, that what one migh...t call the affirmative use of a term is basic--that, to understand 'x,' we need to know what it is to be x, or to be an x, and that knowing this apprises us of what it is not to be x, not to be an x. But with 'real' (as we briefly noted earlier) it is the negative use that wears the trousers.LESSATTRIBUTION DETAIL »
The working woman may be quick to see any problems with children as her fault because she isn't as available to them. However, the... fact that she is employed is rarely central to the conflict. And overall, studies show, being employed doesn't have negative effects on children; carefully done research consistently makes this clear.LESSATTRIBUTION DETAIL »