Because of the enormous size of the public, television advertisers face problems of a different nature to advertisers in the press... or even on posters. The readers of even the most widely circulated newspapers represent only a relatively small section of the population, and quite a number of facts have been accumulated about the interests, prejudices and habits of the readers of different papers; posters are placed in definite localities and the population of that locality, in contrast to other localities in that area, and of the different regions of England can, if necessary, be estimated. But with television, all these sensational calculations disappear; the advertiser is reaching practically the whole population within range of the transmitter. He may well ignore the poorest people, because they are not likely to have a set, and the richest and best educated because (as Dorothy Sayers shrewdly pointed out) they "buy what they want when they want it" and are not likely to be influenced by mass advertisements; but between those two extremes he has to try to please and portray Everyman and Everywoman and, above all, must try to offend none of them.LESSATTRIBUTION DETAIL »
The general doctrine about knowledge which I sketched at the beginning of this section, which is the real bugbear underlying doctr...ines of the kind we have been discussing, is radically and in principle misconceived. [It] would be a mistake in principle to suppose that the same thing could be done for knowledge in general. And this is because there could be no general answer to the questions what is evidence for what, what is certain, what is doubtful, what needs or does not need evidence, can or can't be verified. If the Theory of Knowledge consists in finding grounds for such an answer, there is no such thing.LESSATTRIBUTION DETAIL »
I press not to the quire, nor dare I greet The holy place with my unhallowed feet;... My unwashed Muse pollutes not things divine, Nor mingles her profaner notes with thine; Here humbly at the porch she listening stays, And with glad ears sucks in thy sacred lays.LESSATTRIBUTION DETAIL »
Flee from the press and dwell with soothfastness; Suffice unto thy good though it be small,... For hoard hath hate and climbing ticklishness, Press hath envy and weal blent overall;LESSATTRIBUTION DETAIL »
I would have these good people to recollect, that the laws of this country hold out to foreigners an offer of all that liberty of ...the press which Americans enjoy, and that, if this liberty be abridged, by whatever means it may be done, the laws and the constitution, and all together, is a mere cheat; a snare to catch the credulous and enthusiastic of every other nation; a downright imposition on the world.LESSATTRIBUTION DETAIL »
It is a misfortune that necessity has induced men to accord greater license to this formidable engine, in order to obtain liberty,... than can be borne with less important objects in view; for the press, like fire, is an excellent servant, but a terrible master.LESSATTRIBUTION DETAIL »
In those rare days, the press was seldom known to snarl or bark, But sweetly sang of men in pow'r, like any tuneful lark; .../>Grave judges, too, to all their evil deeds were in the dark; And not a man in twenty score knew how to make his mark. Oh the fine old English Tory times;LESSATTRIBUTION DETAIL »
Hm, the beacon of the press. In the hell to which all journalists must descend when they die, Mr. Wiggam, we shall sit at red hot ...desks with quills of fire in our hand and spend eternity on eternity writing about the salubrious weather of that region. Let us serve our apprenticeship here thoroughly and intelligently.LESSATTRIBUTION DETAIL »