Popular art is dominated throughout by the star system, not only in its actors but in all its elements, whatever the medium. Every... work of art, to be sure, has its dominant elements, to which the rest are subordinate. But in popular art it is the dominant ones alone that are the objects of interest, the ground of its satisfaction. By contrast, great art is in this sense pointless; everything in it is significant, everything makes its own contribution to the aesthetic substance. The domain of popular art is, paradoxically, an aristocracy, as it were: some few elements are singled out as the carriers of whatever meaning the work has while the rest are submerged into an anonymous mass. The life of the country is reduced to the mannered gestures of its king. It is this that gives the effect of simplification and standardization.LESSATTRIBUTION DETAIL »
The dangers of mass culture are much easier to define than the ideals. The foremost one, which may negate all the ideals, is an ov...erpowering narcotic effect, relaxing the tired mind and tranquilizing the anxious. Genuine art is demanding and difficult, often unpleasant, nagging at the mind and stretching the nerves taut. So much of mass culture envelops the audience in a warm bath, making no demands except that we all glow with pleasure and comfort. It is this that may negate the range of possibility (the bath is warmer at the shallow end), keep taste static or even deteriorate it a little, muffle the few critical and ironic sounds being made. That premature cultural critic Homer knew all about this effect, at various times calling it Lotus Eaters, Calypso, Circe, and the Sirens, and he just barely got our hero through intact.LESSATTRIBUTION DETAIL »
Folk Art grew from below. It was a spontaneous, autochthonous expression of the people, shaped by themselves, pretty much without ...the benefit of High Culture, to suit their own needs. Mass Culture is imposed from above. It is fabricated by technicians hired by businessmen; its audiences are passive consumers, their participation limited to the choice between buying and not buying.... Folk Art was the people's own institution, their private little garden walled off from the great formal park of their masters' High Culture. But Mass Culture breaks down the wall, integrating the masses into a debased form of High Culture and thus becoming an instrument of political domination.LESSATTRIBUTION DETAIL »
The Virgin filled so enormous a space in the life and thought of the time that one stands now helpless before the mass of testimon...y to her direct action and constant presence in every moment and form of the illusion which men thought they thought their existence.LESSATTRIBUTION DETAIL »
Measured by any standard known to science--by horse-power, calories, volts, mass in any shape,--the tension and vibration and volu...me and so-called progression of society were full a thousand times greater in 1900 than in 1800;Mthe force had doubled ten times over, and the speed, when measured by electrical standards as in telegraphy, approached infinity, and had annihilated both space and time. No law of material movement applied to it.LESSATTRIBUTION DETAIL »
For the first time, the stage-scenery of the senses collapsed; the human mind felt itself stripped naked, vibrating in a void of s...hapeless energies, with resistless mass, colliding, crushing, wasting and destroying what these same energies had created and labored from eternity to perfect.LESSATTRIBUTION DETAIL »
It was characteristic of the rise of the Nazi movement in Germany and of the Communist movements in Europe after 1930 that they re...cruited their members from this mass of apparently indifferent people whom all other parties had given up as too apathetic or too stupid for their attention. The result was that the majority of their membership consisted of people who never before had appeared on the political scene. This permitted the introduction of entirely new methods into political propaganda, and indifference to the arguments of political opponents; these movements not only placed themselves outside and against the party system as a whole, they found a membership that had never been reached, never been "spoiled" by the party system. Therefore they did not need to refute opposing arguments and consistently preferred methods which ended in death rather than persuasion, which spelled terror rather than conviction.LESSATTRIBUTION DETAIL »
What will happen once the authentic mass man takes over, we do not know yet, although it may be a fair guess that he will have mor...e in common with the meticulous, calculated correctness of Himmler than with the hysterical fanaticism of Hitler, will more resemble the stubborn dullness of Molotov than the sensual vindictive cruelty of Stalin.LESSATTRIBUTION DETAIL »