Books are the best things, well used; abused, among the worst. What is the right use? What is the one end, which all means go to e...ffect? They are for nothing but to inspire. I had better never see a book, than to be warped by its attraction clean out of my own orbit, and made a satellite instead of a system.LESSATTRIBUTION DETAIL »
Because of the enormous size of the public, television advertisers face problems of a different nature to advertisers in the press... or even on posters. The readers of even the most widely circulated newspapers represent only a relatively small section of the population, and quite a number of facts have been accumulated about the interests, prejudices and habits of the readers of different papers; posters are placed in definite localities and the population of that locality, in contrast to other localities in that area, and of the different regions of England can, if necessary, be estimated. But with television, all these sensational calculations disappear; the advertiser is reaching practically the whole population within range of the transmitter. He may well ignore the poorest people, because they are not likely to have a set, and the richest and best educated because (as Dorothy Sayers shrewdly pointed out) they "buy what they want when they want it" and are not likely to be influenced by mass advertisements; but between those two extremes he has to try to please and portray Everyman and Everywoman and, above all, must try to offend none of them.LESSATTRIBUTION DETAIL »
It is just this rage for consideration that has betrayed the dog into his satellite position as the friend of man. The cat, an ani...mal of franker appetites, preserves his independence. But the dog, with one eye ever on the audience, has been wheedled into slavery, and praised and patted into the renunciation of his nature. Once he ceased hunting and became man's plate-licker, the Rubicon was crossed. Thenceforth he was a gentleman of leisure; and except the few whom we keep working, the whole race grew more and more self-conscious, mannered and affected.LESSATTRIBUTION DETAIL »
Something there is more immortal even than the stars, (Many the burials, many the days and nights, passing away,)... Something that shall endure longer even than lustrous Jupiter, Longer than sun or any revolving satellite, Or the radiant sisters the Pleiades.LESSATTRIBUTION DETAIL »
Oh André, I get so scared sometimes. The suddenness of our age! Electronics, rockets, earth satellites, supersonic flight, and no...w this.... Everything's going so fast, I'm just not ready to take it all in. It's, it's all so quick.LESSATTRIBUTION DETAIL »