The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotio...n, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.LESSATTRIBUTION DETAIL »
In newspapers and magazines ... a great number of advertisers (the sum total of those represented) simply join forces in supportin...g the daring venture of putting out an issue; they buy space and hope to attract some unwary reader's glance, but they don't buy a writer or an artist, they don't create material, and their products are dissociated from the work and the personalities of the men and women who do create the editorial content. How different is TV, where the sponsor and his agency are in the saddle most of the time.LESSATTRIBUTION DETAIL »
Do you know I believe that [William Jennings] Bryan will force his nomination on the Democrats again. I believe he will either do ...this by advocating Prohibition, or else he will run on a Prohibition platform independent of the Democrats. But you will see that the year before the election he will organize a mammoth lecture tour and will make Prohibition the leading note of every address.LESSATTRIBUTION DETAIL »