... with every Asiatic country where we operate in cooperation with the existing culture, the need for intelligent understanding of that country and its ways of life will be crucial. These nations will very likely not respond to appeals with which we are familiar, and not value rewards which seem to us irresistible. The danger—and it would be fatal to world peace—is that in our ignorance of their cultural values we shall meet in head-on collision and incontinently fall back on the old pattern of imposing our own values by force.
Ruth Benedict (1887–1948), U.S. anthropologist. "Recognition of Cultural Diversities in the Postwar World." Annals of the American Academy of Political and Social Science (July 1943). An Anthropologist at Work, part 5 (1959).